Wednesday, September 16, 2009

Behind the Collaboration

At the start of the summer, we learned about the collaborative project between Edwin and Folk. Blending a harmonious balance of respective talents, the product stemming from the meeting is designed to allow each brand a look at the others core offering. Shoes from Folk. Denim from Edwin. The first pieces from the collaboration will release next Spring. Rather than altering aesthetic, each aspect of the project is hinged on celebrating the shared ethos of craft and modern styling in both brands. With the shared work being revealed to the world at trade shows around the world we chatted with Edwin’s Creative Director, Rey Gautier, and Folk founder Cathal McAteer about the EdwinFolk exchange.

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