Barbie is a fashion doll manufactured by the American toy-company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration.
Barbie is the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls. Barbie has been an important part of the toy fashion doll market for fifty years, and has been the subject of numerous controversies and lawsuits, often involving parody of the doll and her lifestyle.
History
The original Barbie was launched in March 1959
Ruth Handler watched her daughter Barbara at play with paper dolls, and noticed that she often enjoyed giving them adult roles. At the time, most children's toy dolls were representations of infants. Realizing that there could be a gap in the market, Handler suggested the idea of an adult-bodied doll to her husband Elliot, a co-founder of the Mattel toy company. He was unenthusiastic about the idea, as were Mattel's directors.
During a trip to Europe in 1956 with her children Barbara and Kenneth, Ruth Handler came across a German toy doll called Bild Lilli.[1] The adult-figured doll was exactly what Handler had in mind, so she purchased three of them. She gave one to her daughter and took the others back to Mattel. The Lilli doll was based on a popular character appearing in a comic strip drawn by Reinhard Beuthin for the newspaper Die Bild-Zeitung. Lilli was a working girl who knew what she wanted and was not above using men to get it. The Lilli doll was first sold in Germany in 1955, and although it was initially sold to adults, it became popular with children who enjoyed dressing her up in outfits that were available separately.
Upon her return to the United States, Handler reworked the design of the doll (with help from engineer Jack Ryan) and the doll was given a new name, Barbie, after Handler's daughter Barbara. The doll made its debut at the American International Toy Fair in New York on March 9, 1959. This date is also used as Barbie's official birthday.
Mattel acquired the rights to the Bild Lilli doll in 1964 and production of Lilli was stopped. The first Barbie doll wore a black and white zebra striped swimsuit and signature topknot ponytail, and was available as either a blonde or brunette. The doll was marketed as a "Teen-age Fashion Model," with her clothes created by Mattel fashion designer Charlotte Johnson. The first Barbie dolls were manufactured in Japan, with their clothes hand-stitched by Japanese homeworkers. Around 350,000 Barbie dolls were sold during the first year of production.
Ruth Handler believed that it was important for Barbie to have an adult appearance, and early market research showed that some parents were unhappy about the doll's chest, which had distinct breasts. Barbie's appearance has been changed many times, most notably in 1971 when the doll's eyes were adjusted to look forwards rather than having the demure sideways glance of the original model.
Barbie was one of the first toys to have a marketing strategy based extensively on television advertising, which has been copied widely by other toys. It is estimated that over a billion Barbie dolls have been sold worldwide in over 150 countries, with Mattel claiming that three Barbie dolls are sold every second.
The standard range of Barbie dolls and related accessories are manufactured to approximately 1/6th scale, which is also known as playscale. Barbie products include not only the range of dolls with their clothes and accessories, but also a large range of Barbie branded goods such as books, apparel, cosmetics and video games. Barbie has appeared in a series of animated films and is a supporting character in Toy Story 2 and Toy Story 3.
Barbie has become a cultural icon and has been given honors that are rare in the toy world. In 1974 a section of Times Square in New York City was renamed Barbie Boulevard for a week. In 1985 the artist Andy Warhol created a painting of Barbie.
In 2009, Barbie celebrated her 50th birthday. The celebrations included a runway show in New York for the Mercedes-Benz Fashion Week.[6] The event showcased fashions contributed by fifty well-known haute couturiers including Diane von Fürstenberg, Vera Wang, Calvin Klein, Bob Mackie, and Christian Louboutin.
Fictional biography
Barbie's full name is Barbra Millicent Roberts. In a series of novels published by Random House in the 1960s, her parents' names are given as George and Margaret Roberts from the fictional town of Willows, Wisconsin. In the Random House novels, Barbie attended Willows High School, while in the Generation Girl books published by Golden Books in 1999 she attended the fictional Manhattan International High School in New York City (based on the real-life Stuyvesant High School.
She has an on-off romantic relationship with her boyfriend Ken (Ken Carson), who first appeared in 1961. A news release from Mattel in February 2004 announced that Barbie and Ken had decided to split up, but in February 2006 they were hoping to rekindle their relationship after Ken had a makeover.
Barbie has had over 40 pets including cats and dogs, horses, a panda, a lion cub, and a zebra. She has owned a wide range of vehicles, including pink Corvette convertibles, trailers and jeeps. She also holds a pilot's license, and operates commercial airliners in addition to serving as a flight attendant. Barbie's careers are designed to show that women can take on a variety of roles in life, and the doll has been sold with a wide range of titles including Miss Astronaut Barbie (1965), Doctor Barbie (1988) and Nascar Barbie (1998).
Mattel has created a range of companions for Barbie, including Hispanic Teresa, Midge, African American Christie and Steven (Christie's boyfriend). Barbie's siblings and cousins were also created including Skipper, Todd (Stacie's twin brother), Stacie (Todd's twin sister), Kelly, Krissy, and Francie. Barbie was friendly with Blaine, an Australian surfer, during her split with Ken in 2004.
See List of Barbie's friends and family
Controversies
Barbie's popularity ensures that her effect on the play of children attracts a high degree of scrutiny. The criticisms leveled at her are often based on the assumption that children consider Barbie a role model and will attempt to emulate her.
One of the most common criticisms of Barbie is that she promotes an unrealistic idea of body image for a young woman, leading to a risk that girls who attempt to emulate her will become anorexic. A standard Barbie doll is 11.5 inches tall, giving a height of 5 feet 9 inches at 1/6 scale. Barbie's vital statistics have been estimated at 36 inches (chest), 18 inches (waist) and 33 inches (hips). According to research by the University Central Hospital in Helsinki, Finland, she would lack the 17 to 22 percent body fat required for a woman to menstruate.[14] In 1963 the outfit "Barbie Baby-Sits" came with a book entitled How to Lose Weight which advised: "Don't eat." The same book was included in another ensemble called "Slumber Party" in 1965 along with a pink bathroom scale reading 110 lbs., which would be around 35 lbs. underweight for a woman 5 feet 9 inches tall. In 1997 Barbie's body mold was redesigned and given a wider waist, with Mattel saying that this would make the doll better suited to contemporary fashion designs.
"Colored Francie" made her debut in 1967, and she is sometimes described as the first African American Barbie doll. However, she was produced using the existing head molds for the white Francie doll and lacked African characteristics other than a dark skin. The first African American doll in the Barbie range is usually regarded as Christie, who made her debut in 1968.Black Barbie was launched in 1980 but still had white features. In September 2009, Mattel introduced the So In Style range, which was intended to create a more realistic depiction of black people than previous dolls.
In July 1992 Mattel released Teen Talk Barbie, which spoke a number of phrases including "Will we ever have enough clothes?", "I love shopping!", and "Wanna have a pizza party?" Each doll was programmed to say four out of 270 possible phrases, so that no two dolls were likely to be the same. One of these 270 phrases was "Math class is tough!" (often misquoted as "Math is hard"). Although only about 1.5% of all the dolls sold said the phrase, it led to criticism from the American Association of University Women. In October 1992 Mattel announced that Teen Talk Barbie would no longer say the phrase, and offered a swap to anyone who owned a doll that did.
In 1997 Mattel joined forces with Nabisco to launc a cross-promotion of Barbie with Oreo cookies. Oreo Fun Barbie was marketed as someone with whom little girls could play after class and share "America's favorite cookie." As had become the custom, Mattel manufactured both a white and a black version. Critics argued that in the African American community Oreo is a derogatory term meaning that the person is "black on the outside and white on the inside," like the chocolate sandwich cookie itself. The doll was unsuccessful and Mattel recalled the unsold stock, making it sought after by collectors.
In May 1997 Mattel introduced Share a Smile Becky, a doll in a pink wheelchair. Kjersti Johnson, a 17-year-old high school student in Tacoma, Washington with cerebral palsy, pointed out that the doll would not fit into the elevator of Barbie's $100 Dream House. Mattel announced that it would redesign the house in the future to accommodate the doll.
In March 2000 stories appeared in the media claiming that the hard vinyl used in vintage Barbie dolls could leak toxic chemicals, causing danger to children playing with them. The claim was rejected as false by technical experts. A modern Barbie doll has a body made from ABS plastic, while the head is made from soft PVC.
In September 2003 the Middle Eastern country of Saudi Arabia outlawed the sale of Barbie dolls, saying that she did not conform to the ideals of Islam. The Committee for the Propagation of Virtue and Prevention of Vice stated "Jewish Barbie dolls, with their revealing clothes and shameful postures, accessories and tools are a symbol of decadence to the perverted West. Let us beware of her dangers and be careful." In Middle Eastern countries there is an alternative doll called Fulla which is similar to Barbie but is designed to be more acceptable to an Islamic market. Fulla is not made by the Mattel Corporation, and Barbie is still available in other Middle Eastern countries including Egypt. In Iran, Sara and Dara dolls are available as an alternative to Barbie.
In December 2005 Dr. Agnes Nairn at the University of Bath in England published research suggesting that girls often go through a stage where they hate their Barbie dolls and subject them to a range of punishments, including decapitation and placing the doll in a microwave oven. Dr. Nairn said: "It's as though disavowing Barbie is a rite of passage and a rejection of their past."
In April 2009, the launch of a Totally Tattoos Barbie with a range of tattoos that could be applied to the doll, including a lower back tattoo, led to controversy. Mattel's promotional material read "Customize the fashions and apply the fun temporary tattoos on you too", but Ed Mayo, chief executive of Consumer Focus, argued that children might want to get tattooed themselves.
In July 2010, Mattel released "Barbie Video Girl", a Barbie doll with a pinhole video camera in its chest, enabling clips of up to 30 minutes to be recorded, viewed and uploaded to a computer via a USB cable. On November 30, 2010, The FBI issued a warning in a private memo that the doll could be used to produce child pornography, although it stated publicly that there was "no reported evidence that the doll had been used in any way other than intended."
Barbie is the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls. Barbie has been an important part of the toy fashion doll market for fifty years, and has been the subject of numerous controversies and lawsuits, often involving parody of the doll and her lifestyle.
History
The original Barbie was launched in March 1959
Ruth Handler watched her daughter Barbara at play with paper dolls, and noticed that she often enjoyed giving them adult roles. At the time, most children's toy dolls were representations of infants. Realizing that there could be a gap in the market, Handler suggested the idea of an adult-bodied doll to her husband Elliot, a co-founder of the Mattel toy company. He was unenthusiastic about the idea, as were Mattel's directors.
During a trip to Europe in 1956 with her children Barbara and Kenneth, Ruth Handler came across a German toy doll called Bild Lilli.[1] The adult-figured doll was exactly what Handler had in mind, so she purchased three of them. She gave one to her daughter and took the others back to Mattel. The Lilli doll was based on a popular character appearing in a comic strip drawn by Reinhard Beuthin for the newspaper Die Bild-Zeitung. Lilli was a working girl who knew what she wanted and was not above using men to get it. The Lilli doll was first sold in Germany in 1955, and although it was initially sold to adults, it became popular with children who enjoyed dressing her up in outfits that were available separately.
Upon her return to the United States, Handler reworked the design of the doll (with help from engineer Jack Ryan) and the doll was given a new name, Barbie, after Handler's daughter Barbara. The doll made its debut at the American International Toy Fair in New York on March 9, 1959. This date is also used as Barbie's official birthday.
Mattel acquired the rights to the Bild Lilli doll in 1964 and production of Lilli was stopped. The first Barbie doll wore a black and white zebra striped swimsuit and signature topknot ponytail, and was available as either a blonde or brunette. The doll was marketed as a "Teen-age Fashion Model," with her clothes created by Mattel fashion designer Charlotte Johnson. The first Barbie dolls were manufactured in Japan, with their clothes hand-stitched by Japanese homeworkers. Around 350,000 Barbie dolls were sold during the first year of production.
Ruth Handler believed that it was important for Barbie to have an adult appearance, and early market research showed that some parents were unhappy about the doll's chest, which had distinct breasts. Barbie's appearance has been changed many times, most notably in 1971 when the doll's eyes were adjusted to look forwards rather than having the demure sideways glance of the original model.
Barbie was one of the first toys to have a marketing strategy based extensively on television advertising, which has been copied widely by other toys. It is estimated that over a billion Barbie dolls have been sold worldwide in over 150 countries, with Mattel claiming that three Barbie dolls are sold every second.
The standard range of Barbie dolls and related accessories are manufactured to approximately 1/6th scale, which is also known as playscale. Barbie products include not only the range of dolls with their clothes and accessories, but also a large range of Barbie branded goods such as books, apparel, cosmetics and video games. Barbie has appeared in a series of animated films and is a supporting character in Toy Story 2 and Toy Story 3.
Barbie has become a cultural icon and has been given honors that are rare in the toy world. In 1974 a section of Times Square in New York City was renamed Barbie Boulevard for a week. In 1985 the artist Andy Warhol created a painting of Barbie.
In 2009, Barbie celebrated her 50th birthday. The celebrations included a runway show in New York for the Mercedes-Benz Fashion Week.[6] The event showcased fashions contributed by fifty well-known haute couturiers including Diane von Fürstenberg, Vera Wang, Calvin Klein, Bob Mackie, and Christian Louboutin.
Fictional biography
Barbie's full name is Barbra Millicent Roberts. In a series of novels published by Random House in the 1960s, her parents' names are given as George and Margaret Roberts from the fictional town of Willows, Wisconsin. In the Random House novels, Barbie attended Willows High School, while in the Generation Girl books published by Golden Books in 1999 she attended the fictional Manhattan International High School in New York City (based on the real-life Stuyvesant High School.
She has an on-off romantic relationship with her boyfriend Ken (Ken Carson), who first appeared in 1961. A news release from Mattel in February 2004 announced that Barbie and Ken had decided to split up, but in February 2006 they were hoping to rekindle their relationship after Ken had a makeover.
Barbie has had over 40 pets including cats and dogs, horses, a panda, a lion cub, and a zebra. She has owned a wide range of vehicles, including pink Corvette convertibles, trailers and jeeps. She also holds a pilot's license, and operates commercial airliners in addition to serving as a flight attendant. Barbie's careers are designed to show that women can take on a variety of roles in life, and the doll has been sold with a wide range of titles including Miss Astronaut Barbie (1965), Doctor Barbie (1988) and Nascar Barbie (1998).
Mattel has created a range of companions for Barbie, including Hispanic Teresa, Midge, African American Christie and Steven (Christie's boyfriend). Barbie's siblings and cousins were also created including Skipper, Todd (Stacie's twin brother), Stacie (Todd's twin sister), Kelly, Krissy, and Francie. Barbie was friendly with Blaine, an Australian surfer, during her split with Ken in 2004.
See List of Barbie's friends and family
Controversies
Barbie's popularity ensures that her effect on the play of children attracts a high degree of scrutiny. The criticisms leveled at her are often based on the assumption that children consider Barbie a role model and will attempt to emulate her.
One of the most common criticisms of Barbie is that she promotes an unrealistic idea of body image for a young woman, leading to a risk that girls who attempt to emulate her will become anorexic. A standard Barbie doll is 11.5 inches tall, giving a height of 5 feet 9 inches at 1/6 scale. Barbie's vital statistics have been estimated at 36 inches (chest), 18 inches (waist) and 33 inches (hips). According to research by the University Central Hospital in Helsinki, Finland, she would lack the 17 to 22 percent body fat required for a woman to menstruate.[14] In 1963 the outfit "Barbie Baby-Sits" came with a book entitled How to Lose Weight which advised: "Don't eat." The same book was included in another ensemble called "Slumber Party" in 1965 along with a pink bathroom scale reading 110 lbs., which would be around 35 lbs. underweight for a woman 5 feet 9 inches tall. In 1997 Barbie's body mold was redesigned and given a wider waist, with Mattel saying that this would make the doll better suited to contemporary fashion designs.
"Colored Francie" made her debut in 1967, and she is sometimes described as the first African American Barbie doll. However, she was produced using the existing head molds for the white Francie doll and lacked African characteristics other than a dark skin. The first African American doll in the Barbie range is usually regarded as Christie, who made her debut in 1968.Black Barbie was launched in 1980 but still had white features. In September 2009, Mattel introduced the So In Style range, which was intended to create a more realistic depiction of black people than previous dolls.
In July 1992 Mattel released Teen Talk Barbie, which spoke a number of phrases including "Will we ever have enough clothes?", "I love shopping!", and "Wanna have a pizza party?" Each doll was programmed to say four out of 270 possible phrases, so that no two dolls were likely to be the same. One of these 270 phrases was "Math class is tough!" (often misquoted as "Math is hard"). Although only about 1.5% of all the dolls sold said the phrase, it led to criticism from the American Association of University Women. In October 1992 Mattel announced that Teen Talk Barbie would no longer say the phrase, and offered a swap to anyone who owned a doll that did.
In 1997 Mattel joined forces with Nabisco to launc a cross-promotion of Barbie with Oreo cookies. Oreo Fun Barbie was marketed as someone with whom little girls could play after class and share "America's favorite cookie." As had become the custom, Mattel manufactured both a white and a black version. Critics argued that in the African American community Oreo is a derogatory term meaning that the person is "black on the outside and white on the inside," like the chocolate sandwich cookie itself. The doll was unsuccessful and Mattel recalled the unsold stock, making it sought after by collectors.
In May 1997 Mattel introduced Share a Smile Becky, a doll in a pink wheelchair. Kjersti Johnson, a 17-year-old high school student in Tacoma, Washington with cerebral palsy, pointed out that the doll would not fit into the elevator of Barbie's $100 Dream House. Mattel announced that it would redesign the house in the future to accommodate the doll.
In March 2000 stories appeared in the media claiming that the hard vinyl used in vintage Barbie dolls could leak toxic chemicals, causing danger to children playing with them. The claim was rejected as false by technical experts. A modern Barbie doll has a body made from ABS plastic, while the head is made from soft PVC.
In September 2003 the Middle Eastern country of Saudi Arabia outlawed the sale of Barbie dolls, saying that she did not conform to the ideals of Islam. The Committee for the Propagation of Virtue and Prevention of Vice stated "Jewish Barbie dolls, with their revealing clothes and shameful postures, accessories and tools are a symbol of decadence to the perverted West. Let us beware of her dangers and be careful." In Middle Eastern countries there is an alternative doll called Fulla which is similar to Barbie but is designed to be more acceptable to an Islamic market. Fulla is not made by the Mattel Corporation, and Barbie is still available in other Middle Eastern countries including Egypt. In Iran, Sara and Dara dolls are available as an alternative to Barbie.
In December 2005 Dr. Agnes Nairn at the University of Bath in England published research suggesting that girls often go through a stage where they hate their Barbie dolls and subject them to a range of punishments, including decapitation and placing the doll in a microwave oven. Dr. Nairn said: "It's as though disavowing Barbie is a rite of passage and a rejection of their past."
In April 2009, the launch of a Totally Tattoos Barbie with a range of tattoos that could be applied to the doll, including a lower back tattoo, led to controversy. Mattel's promotional material read "Customize the fashions and apply the fun temporary tattoos on you too", but Ed Mayo, chief executive of Consumer Focus, argued that children might want to get tattooed themselves.
In July 2010, Mattel released "Barbie Video Girl", a Barbie doll with a pinhole video camera in its chest, enabling clips of up to 30 minutes to be recorded, viewed and uploaded to a computer via a USB cable. On November 30, 2010, The FBI issued a warning in a private memo that the doll could be used to produce child pornography, although it stated publicly that there was "no reported evidence that the doll had been used in any way other than intended."
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